Marketing Specialist Channel- Remote

Job Overview

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

The Channel Marketing Analyst will be responsible for leading the development and execution of channel marketing strategies and enhance awareness and generate targeted market interest and sales growth.  The individual will collaborate closely with channel partners and Data and Devices BU cross-functional teams to develop and implement comprehensive channel specific marketing strategies and initiatives, ensuring alignment with overarching business objectives.  The ideal candidate will possess outstanding communication skills, an aptitude for creative problem-solving, a collaborative sales approach, and a passion for uncovering insights and translating them into actionable strategies. 

Key Responsibilities: 

• Channel Strategy Development and Execution: 
• Collaborate with cross-functional teams (Marketing, Product Management, Channel Sales) to develop channel marketing strategies that align with overall business needs. 
• Lead Channel GTM efforts for Data & Devices incl planning and executing channel-specific marketing campaigns, NPI launches and ongoing optimizations. 
• Evaluate the effectiveness of existing channel marketing programs and make recommendations for optimization. 
• Result Oriented Analysis and Reporting: 
• Provide regular reporting and analysis of channel marketing performance to key stakeholders, highlighting successes, challenges, and opportunities for growth and optimizations 
• Monitor marketing co-op budgets, ensuring resources are allocated effectively and efficiently. 
• Cross-Functional Collaboration: 
• Collaborate with channel sales, product management, BU and cross BU marketing teams to ensure alignment and integration of channel marketing efforts. 
• Communicate insights and recommendations to stakeholders in a clear and compelling manner. 
• Serve as a subject matter expert on channel marketing and provide guidance to internal teams as needed. 
   

What your background should look like:

• Bachelor’s degree in marketing, Business, or related field.  
• 5 years of marketing and/or channel sales experience in a B2B or technology company with a heavy focus on distribution.   
• Strong business acumen with the ability to use insights to develop/execute strategies.  
• Experience in channel marketing programs. 
• Strong analytical skills with the ability to interpret data sets from our distribution partners to draw actionable insights and build best practices.  
• Excellent communication and presentation skills, with the ability to convey technical concepts to stakeholders. 
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment. 
• Strong interpersonal skills with a proven track record of forging excellent relationships at multiple levels of an organization.   

Competencies